An 80-Year Heritage of Care, Reborn with a Green Vision.
Our story is one of generational wisdom meeting revolutionary innovation.
For over eighty years, our family has served South Africa, listening to our community’s needs. We heard the challenge of cleaning delicate Indian garments and embarked on a global quest for a better solution.
Our search for eco-friendly solvents led us to a trade show in the USA, where we discovered GreenEarth®. In partnership with an Italian manufacturer, we harnessed this solvent’s potential to create a harmonious cleaning process that expertly pampers delicate and exquisite couture garments. This is our new chapter, built on an ancient foundation.
Experience the Kinder Clean.
Choose GreenEarth® for Your Garments.
Clearly Sustainable
See what makes GreenEarth® the clear solution for your garments

GreenEarth®

New Fabric

Conventional Dry Cleaner
The GreenEarth Cleaning process uses pure liquid silicone rather than synthetic chlorinated hydrocarbon solvents. Silicone is essentially liquefied sand. It is non-hazardous and non-toxic to the environment and demonstrates that dry cleaning doesn’t have to be harsh to be effective. Unlike other cleaning methods, GreenEarth doesn’t have that “dry cleaning” smell. GreenEarth cleans to a higher standard. It’s safe for our garments, our planet, and all of us who value both. Welcome to a kinder clean.
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Best to pamper all your garments by treating them to their SPA day.